Maliban, Sri Lanka’s favorite biscuit brand, has been awarded the prestigious SLIM KANTAR People’s FMCG Brand of the Year 2023 Award – which recognizes its outstanding commitment to quality and excellence, a reputation it has maintained for almost 70 years.
The SLIM Kantar People’s Award is a highly coveted accolade for brands in Sri Lanka. It is a people’s choice award that recognizes the most popular and trusted brands in the country, as voted by the public. Thus, Maliban winning this award is a significant achievement as it reflects the Brand’s ability to connect with its consumers and deliver products that meet their needs and expectations. The award is also independent and free from bias, making it a great measure of a brand’s true popularity and market share. Therefore, winning the SLIM Kantar People’s Award is a testament to Maliban’s exceptional quality and popularity, and highlights its unwavering commitment to excellence and customer satisfaction.
As a household name for biscuits for generations, Maliban is also one of the few Sri Lankan food businesses to have obtained ISO 22000 certification for food safety management systems. It is also the first biscuit manufacturer to have been awarded super-brand status, as well as receiving numerous other international and local awards for quality and management excellence.
Maliban biscuits are enjoyed in over 40 countries in 5 continents worldwide, and the brand’s impeccable reputation has made it the number one manufacturer of high-quality biscuits and snacks in Sri Lanka. Maliban’s commitment to quality and sustainability has also led to it becoming the first biscuit manufacturer to receive accredited carbon footprint certificates against the ISO 14064-1:2018 Standard from the Sri Lanka Climate Fund.
Through its efforts over 70 years, Maliban has emerged as the largest manufacturer and exporter of biscuits and confectionaries in Sri Lanka, and set the benchmark for food safety and management systems in Sri Lanka and continues to be a brand that is trusted by customers worldwide – including in jurisdictions with some of the strictest food safety standards in the world, such as the UK, USA, Australia, the EU and the UAE.
