Prima KottuMee, one of the flagship consumer brands, with its recent re-launch elevated its charm to new heights. The much-loved brand, adding spice to life, celebrated its Hot & Spicy journey in time, entertaining many consumers in Sri Lanka and overseas. The launch event held at the Cinnamon Grand Hotel in Colombo, was attended by Company\u2019s management, internal teams, the brand ambassadors, Yohani & Ashanya \u00a0and the communication partners.<\/p>\n
\u201cIt is with immense pleasure that we reflect on the \u2018Hot N’ Spicy\u2019 legacy of Prima KottuMee. The journey has been remarkable and has captivated the consumers who seek an authentic \u2018Hot N’ Spicy\u2019 flavour. We believe in constantly innovating and engaging with consumers to deliver the ultimate Prima KottuMee experience to our valued customers,” stated Mr. Sajith Gunaratne, General Manager, Ceylon Agro Industries Pvt Ltd, Prima Group, Sri Lanka.<\/p>\n
The brand has introduced a new look with improved packaging, a youthful image and international cues, further enhancing its appeal; the revamped logo will be a key component of the brand’s renewed identity. A testimony to the brand’s compelling and impactful marketing campaigns, Prima KottuMee was recognized with the prestigious SLIM Kantar Peoples Awards for Advertisement of the Year in 2022 and 2023, respectively. The success was attributed to the collaborative efforts of the Company\u2019s Sales and Marketing teams and agency partners.<\/p>\n
The international singing sensation, Yohani De Silva, and the rising young artist Ashanya Premadasa took the stage by storm and delivered dazzling performances and were recognized for their contribution to the brand legacy. Their vivacious personalities, remarkable talent, and fashionable flair perfectly complement the Hot \u2018 N \u00a0Spicy DNA of the brand. These exceptional young talents will continue to carry the brand’s youthful liveliness and vibrant energy, ensuring an exciting future for the brand’s identity.<\/p>\n
Extending its footprint in the digital arena, Prima KottuMee officially launched its brand website in parallel with the release of the new Prima KottuMee song to the brand\u2019s YouTube channel.<\/p>\n
To the delight of Hot N\u2019 Spicy consumers, Prima KottuMee introduced the hottest variant yet, \u201cNai Miris,\u201d specially designed to satisfy the craving for spicy food that is trending among the youth. With the introduction of the global pack upgrade, new enticing communication and the latest addition, \u201cNai Miris,\u201d Prima KottuMee will continue to entertain the Hot N\u2019 Spicy consumers in future.<\/p>\n
Prima KottuMee invites valued customers to embark on a scintillating Hot N\u2019 Spicy adventure by trying out the sizzling \u201cNai Miris\u201d and other Prima KottuMee flavours that will captivate the taste buds like never before!<\/p>\n