{"id":1237,"date":"2022-03-12T18:43:32","date_gmt":"2022-03-12T18:43:32","guid":{"rendered":"https:\/\/en.topic.lk\/?p=1237"},"modified":"2022-03-12T18:43:35","modified_gmt":"2022-03-12T18:43:35","slug":"7ups-fido-dido-is-back-to-solving-yet-another-everyday-googly-with-fresh-thinking","status":"publish","type":"post","link":"https:\/\/topic.lk\/1237\/","title":{"rendered":"7UP\u00ae\u2019S FIDO DIDO IS BACK TO SOLVING YET ANOTHER EVERYDAY GOOGLY WITH FRESH THINKING"},"content":{"rendered":"

The new campaign builds on 7UP\u2019s Think Fresh philosophy, adding another campaign to the fun series<\/em><\/span><\/p>\n\n

7UP\u00ae<\/strong>, the clear refreshing drink, is back to inspire Sri Lankas\u2019s youth to discover solutions for their everyday problems. The thought-provoking concept of the brand\u2019s new campaign launched today as part of 7UP\u00ae\u2019s \u2018Think Fresh\u2019 series, is to find witty and fun solutions to address curveballs through a fun attitude. The quirky film features the much-loved, curly-haired 7UP\u00ae mascot Fido Dido who addresses everyday googlies in a playful and ice-cool manner.<\/p>\n

The 7UP\u00ae creative campaign opens with an old lady who\u2019s trying to cross the road sees cars stopping over the zebra crossing and blocking her path. With the cars overstepping their mark, and the old lady in a dilemma, Fido Dido and his friends jump into action. In a \u2018Think Fresh\u2019 move, Fido is seen taking a swift sip of 7UP\u00ae and coming up with a fresh idea. Fido climbs on the bonnet of the cars, crosses the road by walking across on top of the cars, and makes car drivers realize their folly. The film ends with the old lady happily pulling Fido Dido\u2019s cheek and appreciating his quick solution.<\/p>\n

Speaking about the new campaign Naseeb Puri, Senior Marketing Director, Flavours, Sri Lanka Region, PepsiCo <\/strong>said: \u201cOur message through this fun campaign is that no matter what curveball comes your way in life, \u2018Think Fresh\u2019 and effortlessly find solutions. This film reflects the power of fresh thinking to solve some irksome issues that everyday life throws at a societal level, and that fall short of reasonable, systemic solutions. The intent is to encourage the youth to think out of the box to emerge on the top of tricky situations with wit, quirk, and a cool mind courtesy the clearest drink out there. We believe 7UP\u2019s \u2018Think Fresh\u2019 philosophy comes out in a tongue-in-cheek way in the campaign that will further resonate strongly with our consumers.\u201d<\/em><\/p>\n

The 7UP\u00ae campaign will be amplified across TV, digital, outdoor, and social media. It is available in single and multi-serve packs across traditional and modern retail outlets as well as on select e-commerce platforms.<\/p>\n

To view the new campaign in Tamil, click here \u2013\u00a0\u00a0 <\/em>https:\/\/www.youtube.com\/watch?v=4wmjxCKrESg<\/em><\/a><\/p>\n

To view the new campaign in Sinhala, click here \u2013\u00a0\u00a0 <\/em>https:\/\/www.youtube.com\/watch?v=MNCc-mOzAB4<\/em><\/a><\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The new campaign builds on 7UP\u2019s Think Fresh philosophy, adding another campaign to the fun series 7UP\u00ae, the clear refreshing drink, is back to inspire Sri Lankas\u2019s youth to discover solutions for their everyday problems. The thought-provoking concept of the brand\u2019s new campaign launched today as part of 7UP\u00ae\u2019s \u2018Think Fresh\u2019 series, is to find […]<\/p>\n","protected":false},"author":2,"featured_media":1238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":{"0":"post-1237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-biz_news"},"_links":{"self":[{"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/posts\/1237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/comments?post=1237"}],"version-history":[{"count":1,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/posts\/1237\/revisions"}],"predecessor-version":[{"id":1239,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/posts\/1237\/revisions\/1239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/media\/1238"}],"wp:attachment":[{"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/media?parent=1237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/categories?post=1237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/tags?post=1237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}