{"id":1965,"date":"2022-04-19T08:10:51","date_gmt":"2022-04-19T08:10:51","guid":{"rendered":"https:\/\/en.topic.lk\/?p=1965"},"modified":"2022-04-19T08:10:54","modified_gmt":"2022-04-19T08:10:54","slug":"daraz-partners-with-liin-to-empower-local-smes-and-women-entrepreneurs%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/topic.lk\/1965\/","title":{"rendered":"Daraz partners with LIIN to empower local SMEs and women entrepreneurs\ufffc"},"content":{"rendered":"

Daraz<\/a> Sri Lanka joined hands with Lanka Impact Investing Network (LIIN) to conduct a series of workshops aimed at upskilling small and medium-scale entrepreneurs (SMEs) around the island.<\/p>\n

The workshops aim to provide participants the opportunity to register as sellers<\/a> on the Daraz<\/a> platform and access the e-commerce ecosystem, enabling them to reach a wider marketplace in a more sustainable and economical manner.<\/p>\n

The inaugural event was held recently targeting female SME entrepreneurs in the Southern Province and primarily focused on educating participants on how to become a seller<\/a> on Daraz<\/a> through live demonstrations and hands-on training on the process to be followed, from registration and seller verification to marketing of products through the e-commerce application.<\/p>\n

Commenting on the initiative, Daraz<\/a> Sri Lanka Head of Marketplace Saed Meera said: \u201cTraining SME entrepreneurs on e-commerce operations, particularly about \u2018How to sell on Daraz\u2019<\/a>, will allow them to tap into Daraz\u2019s base of more than 2 million customers, and reach a wider market than they currently have access to while selling offline. Selling on Daraz<\/a> can help small businesses and home-grown entrepreneurs overcome market challenges and the high selling and delivery costs, while enabling them to take better advantage of the emerging growth opportunities within the digital economy.\u201d<\/p>\n

Sellers can register their store on Daraz<\/a> through a fast and simple process and start selling on the platform within just 24 hours. The platform provides the sellers access to over 2 million people visiting the app daily while enjoying the convenience of versatile shipping methods along with islandwide delivery. The sellers on Daraz<\/a> can also enjoy convenient warehousing options for consignment-base selling and the platform backed by Alibaba\u2019s superior e-commerce technology provides a safer and a smoother selling experience to users of varying levels of experience.<\/p>\n

The first seller engagement programme of Daraz<\/a> in partnership with LIIN was conducted particularly targeting women entrepreneurs, based on the observation of major challenges that limit the opportunities available for Sri Lankan women to expand their businesses and become active contributors to the national economy.<\/p>\n

\u201cWe believe that giving female entrepreneurs access to e-commerce operations as sellers, will be a more sustainable solution for longer-term issues such a female unemployment and skills development disparities. We are grateful to our strategic partner LIIN for their support as we look forward to working with them to implement this programme across Sri Lanka with the aim to empower more SMEs to take advantage of the digital economy,\u201d Saed further opined.<\/p>\n\n\n