{"id":820,"date":"2022-02-24T08:13:40","date_gmt":"2022-02-24T08:13:40","guid":{"rendered":"https:\/\/en.topic.lk\/?p=820"},"modified":"2022-02-24T08:13:44","modified_gmt":"2022-02-24T08:13:44","slug":"dfcc-bank-excels-among-finalists-at-slim-digis-2-1-salli-athin-allanne-na-digital-marketing-campaign","status":"publish","type":"post","link":"https:\/\/topic.lk\/820\/","title":{"rendered":"DFCC Bank Excels Among Finalists at SLIM DIGIS 2.1 \u2013 \u201cSalli Athin Allanne Na\u201d -Digital Marketing Campaign"},"content":{"rendered":"

DFCC Bank, the bank for everyone, was recognised as a finalist at the SLIM DIGIS 2.1 awards recently for its exceptional digital marketing campaign, \u201cSalli Athin Allanne Na\u201d <\/em>that was launched to promote the DFCC Virtual Wallet.<\/p>\n

The timely launch of this campaign saw a faster adaptation of DFCC\u2019s digital wallet amongst customers during an era where the use of cash was not the preferred option for transactions due to the rapid spread of COVID-19.<\/p>\n

This marks the first instance in which DFCC Bank has participated in the SLIM DIGIS awards, which recognised outstanding efforts in digital marketing on a national platform. DFCC Bank\u2019s campaign for its innovative digital wallet and banking solution, DFCC Virtual Wallet, was recognised amongst the finalists for Best Digital Marketing Campaign in the Banking and Finance category.\u00a0<\/p>\n

The SLIM DIGIS awards ceremony was held at Monarch Imperial, Thalawathugoda with over 400 digital marketers representing all industries in attendance. The Bank\u2019s contracted digital and creative agencies; Loops Digital and Storybook respectively were also recognized for their contribution to this campaign.\u00a0<\/p>\n

Expressing his sentiments, Thimal Perera \u2013 CEO at DFCC Bank said, \u201cBeing recognised among the finalists during our very first involvement with such a reputed platform as SLIM DIGIS, is a great source of pride for us. As one of the Sri Lanka\u2019s fast growing commercial banks in Sri Lanka, and one that is committed to providing banking for everyone, we understand the critical importance of digital enablement. DFCC Virtual Wallet is a result of that understanding, providing a fully-featured digital banking experience, which goes beyond transactional banking and embraces a lifestyle approach that is open to collaboration with other partners. Thus, this achievement is an important milestone for us on our brand journey towards emerging as one of Sri Lanka\u2019s most customer-centric and digitally enabled banks.\u201d<\/em><\/p>\n

Nilmini Gunaratne – Head of Marketing and Sustainability at DFCC Bank added, \u201cWe understand that the marketing environment today is in flux with digital marketing emerging as the most widely consumed channel that allows you to measure the reach and success rates. Thus, Digital is now a key element of the Banks communication strategy to reach our target markets on the varied financial propositions we have to offer. The \u201cSalli Athin Allanne Na\u201d campaign was a digital-led 360 campaign, where our objectives were to obtain maximum possible App installs, activations and increase transaction volumes on the Wallet. With these objectives in mind we rolled out the digital campaign across multiple channels including Face book, Instagram, YouTube, TikTok, Google and programmatic ads. The campaign ran for several months and was successful. Thus, it is with great pride and satisfaction that we accept this recognition which was a result of great team work.\u201d<\/em><\/p>\n

The SLIM DIGIS awards are organized by the Sri Lanka Institute of Marketing (SLIM) and recognize and celebrate Sri Lanka\u2019s best digital marketing work, innovation and talent. SLIM is the national body for marketing in Sri Lanka and the SLIM DIGIS is among Sri Lanka\u2019s most prestigious awards programmes that recognize innovation and budding talent in the digital marketing space.\u00a0<\/p>\n\n\n

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DFCC Bank, the bank for everyone, was recognised as a finalist at the SLIM DIGIS 2.1 awards recently for its exceptional digital marketing campaign, \u201cSalli Athin Allanne Na\u201d that was launched to promote the DFCC Virtual Wallet. The timely launch of this campaign saw a faster adaptation of DFCC\u2019s digital wallet amongst customers during an […]<\/p>\n","protected":false},"author":2,"featured_media":821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/posts\/820"}],"collection":[{"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/comments?post=820"}],"version-history":[{"count":1,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/posts\/820\/revisions"}],"predecessor-version":[{"id":822,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/posts\/820\/revisions\/822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/media\/821"}],"wp:attachment":[{"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/media?parent=820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/categories?post=820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/topic.lk\/wp-json\/wp\/v2\/tags?post=820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}