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Safilo Group hosts “Buying Day” marking Carrera’s 65 years of pioneering design and quality journey

Safilo Group, a worldwide leader in the design, manufacturing and distribution of eyewear, celebrated Carrera Eyewear’s 65th Anniversary by hosting a “Buying Day” recently at the Marino Beach Hotel, Colombo, followed by Carrera Eyewear Night for the optical trade partners at Cinnamon Lakeside, Colombo.

The Buying Day was an interactive event for Safilo Group to present its latest eyewear collections of Carrera, Polaroid, Seventh Street, Tommy Hilfiger, Levi’s, Boss, Pierre Cardin, Hugo and other licensed brands for Sri Lankan optical trade partners and leading organizations. The Carrera Eyewear Night event featured many engaging activities, the highlight of which was the fashion show where the models sported the latest Carrera and Polaroid eyewear. The large audience was taken on a journey of the history of Carrera Eyewear and subsequently provided insights on the latest global eyewear trends, newest products, and marketing actions mapped out by Safilo Group to reinforce its strong position in the industry.

Commenting on the event, one of the representatives from Safilo Group, stated, “This year’s “Buying Day” session was put together as a part of Carrera’s 65th Anniversary celebrations. It was a well-organised event that gave us the opportunity to interact with our optical trade partners and discuss about the respective Eyewear products and exchange ideas. Through this interactive session, our dealers were able to gain engaging insights into the styles and specific features of the latest eyewear collection, as well as select and order products to be marketed in Sri Lanka. We are confident that the new products will be a hit with our optical trade partners in Sri Lanka.”

Safilo Group’s long history began in Italy back in 1878 with their first eyewear and optical frames production facility. Today, the Group is a major player in the eyewear market in the design, production and distribution of sunglasses, optical frames, sports helmets, goggles and sports glasses. Since 1956, Carrera has been a statement brand synonymous with pioneering design and outstanding quality. The Carrera Collection is composed by three main product families: CARRERA FLAG, the boldest expression of Carrera inspired by the archives with an eye on fashion and always one step ahead, CARRERA SIGNATURE, the brand’s evolution combining classic shapes with a dash of urban lifestyle and CARRERA ACTIVE, reinterpreting the brand’s roots in sport with a streetstyle attitude. In addition to Carrera, the Safilo Group’s portfolio also includes top global eyewear brands Polaroid, Smith and Seventh Street and Licensed brands: Boss, Hugo, Fossil, Marc Jacobs, David Beckham, Chiara Ferragni, Isabel Marant, Tommy Hilfiger and many more.




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