~Association with Mahanama to increase awareness and adoption of advanced waterproofing solutions for leak proof homes.
~Announces launch of an integrated marketing campaign titled ‘Mahanama of Waterproofing.’
Pidilite Lanka Private Limited a Joint Venture between Pidilite Industries and Sri Lanka’s Macbertan Holdings Ltd, a part of McLarens Group, announced the appointment of Roshan Mahanama, the renowned Sri Lankan cricketing icon, as the brand ambassador for Dr. Fixit, a globally renowned brand of waterproofing, during a press conference today.
Says Yogesh Anand, Chief Business Officer – International Operations at Pidilite, “Appropriate waterproofing is an important and vital aspect at the time of new construction and renovation of homes. Inadequate waterproofing leads to problems of leakages and structural damage later. Pidilite, with its expert waterproofing brand Dr. Fixit, aims to enhance awareness and change behaviors. Consumers need a brand they can trust, and this led us to collaborating with Roshan Mahanama as both stand for consistency and reliability. Our purpose is to partner with the consumers and users in making waterproofing a priority and ensure more durable and leak proof construction in Sri Lanka.”
Speaking at the event, Roshan Mahanama remarked “Cricket has always taught me the importance of strong foundation, precision and attention to detail, qualities that also resonate deeply with Dr. Fixit’s approach to waterproofing. Dr. Fixit’s expertise in providing quality waterproofing solutions forms the cornerstone of secure and durable constructions. I am humbled and excited to partner with Dr. Fixit in our shared mission to create leak-free homes in Sri Lanka. Together, we aim to safeguard the home that is our life-time dream, just like a good batsman protects the stumps on the cricket pitch.”
Says Ramani Ponnambalam, Director – Pidilite Lanka & Managing Director Macbertan, “I am happy that Dr. Fixit our expert waterproofing brand has associated with Roshan Mahanama. It is the coming together of two iconic brands. Over the years, Pidilite Lanka has developed an extensive sales and user network, to deliver quality products and services to consumers across the country”.
In Sri Lanka, the company has on-ground technical teams for expert consultations for waterproofing. A dedicated web page (drfixitlanka.com) and a brand helpline (0117-608088) for homeowners seeking advice has also been launched with this integrated brand campaign.
