Popular short-video platform TikTok has announced a new feature that allows users to refresh their ‘For You’ feed if they feel that their recommendations are no longer relevant. This new feature is part of TikTok’s ongoing efforts to ensure an enjoyable viewing experience for its users while also enabling self-expression.
Users will be able to refresh their ‘For You’ feed recommendations, allowing them to view content as if they just joined the platform. The recommendation system will then surface more content based on new interactions.
This feature adds to a number of content controls that TikTok users already have to shape their experience, including the ability to filter out videos that use specific hashtags, phrases, content creators or sounds. Enabling the refresh feature won’t override any settings users have already chosen to enable or impact accounts they’ve followed.
Over the last year, TikTok has implemented over 15 updates to improve its systems, along with expanding to support more languages. Its trust and safety and product teams partner to drive this work, which is informed by academic literature and consultation with experts, such as the International Association for Suicide Prevention and the Digital Wellness Lab at Boston Children’s Hospital.
TikTok will continue these efforts as it strives to recommend a diversity of content to enable an enriching discovery experience. The platform is determined to provide both a welcoming space for self-expression and an enjoyable environment for its community.
