Daraz, a leading online marketplace in Sri Lanka and wider South Asia, is back with its highly anticipated annual sale event – 11.11! This year’s 11.11 sale promises to be bigger, better, and more exciting than ever before, with incredible discounts, exciting new features, and an unmatched shopping experience with the best prices.
The 11.11 sale, also known as the Single’s Day sale, is a global shopping event that started in China and has now become an integral part of online shopping in other parts of the world, including South Asian markets like Sri Lanka, Nepal, Pakistan, Bangladesh and Myanmar. At this year’s mega sale, Daraz is pulling out all the stops to ensure consumers get the best choices and best prices and sellers get the biggest opportunity to maximise their online presence and reach new consumer markets across the island.
“We are thrilled to bring back our much-awaited 11.11 sale event to our valued customers. This year, we are offering the biggest discounts and largest variety of products and brands ever seen on our platform. Our goal is to provide customers with an exceptional shopping experience while offering them significant cost savings. This year’s 11.11 event will be bigger and better in every way. E-commerce is growing in Sri Lanka, and mega sales like the 11.11 is a great way to push this growth forward and encourage higher participation as consumers and sellers on e-commerce,” says Bart van Djik, Managing Director of Daraz Sri Lanka.
For buyers, the 11.11 sale offers the ultimate shopping experience. The campaign’s standout features lowest prices with up to 85% off, Daraz Any 3 for Rs.1,399, free delivery,partnerships with more than 500 leading brands, which will be complemented with super flash sales and bundled offers to generate further value to shoppers. Daraz will also enhance the shopping experience by bringing back popular shoppertainment features such as the One Rupee Game, giving shoppers the opportunity to purchase an iPhone 15 for 1 Daraz Point which is equivalent to Rs 1 in value, and the Daraz Candy game which will give shoppers a chance to win Daraz Gems that can be redeemed for further savings and value during the sale. Key online influencers will also host a mega live show at midnight on 11.11 to introduce consumers to the greatest deals and showcase product favourites across fashion, beauty, electronics, and more.
The 11.11 sale is also a game-changer for sellers. This event provides an unparalleled platform for businesses to showcase their products to a vast and more importantly engaged audience. With the heightened visibility that comes with the 11.11 sale, sellers can significantly expand their customer base and establish their brand presence. The surge in demand and sales volumes during this period offers sellers an opportunity to boost revenue and maximise profits.
“Participation in the 11.11 sale enables our partners and marketplace sellers to tap into the dynamic e-commerce landscape and shape their go-to-market models by leveraging the marketing expertise of platforms like Daraz. More importantly, the 11.11 sale ensures their products reach the right audience at the right time. It is a transformative seller experience that is set to elevate businesses to new heights, while setting the stage for sustained growth and success in the digital marketplace,” opined Oshan Ranatunga, Chief Commercial Officer at Daraz Sri Lanka.
The Daraz 11.11 campaign will serve as a catalyst for the Sri Lankan economy, fostering growth and prosperity on multiple fronts. The surge in consumer spending will stimulate demand across various industries and increase sales for local businesses and manufacturers. The event will also encourage new entrepreneurial endeavours, providing an opportune moment for startups and small enterprises to gain traction in competitive markets. Additionally, the 11.11 sale promotes digital literacy and e-commerce adoption, aligning with global trends in commerce, and the shift towards online transactions will modernise the economy and contribute to financial inclusion by expanding product access to a broader range of consumers.
Daraz 11.11 mega sale will kick off at midnight on 10 November 2023 and will be live till 17 November 2023. Shoppers can visit www.daraz.lk or download the Daraz Shopping application on their mobile phones to indulge in the biggest online sale of the year.
