Securing 2 exclusive Silver wins at the SLIM DIGIS 2.3 for CSR and Best Small Budget Campaign categories with the Women’s Day Campaign ‘Can you hear her?’ and adding 1 Bronze and 2 Merit awards at the SLIM National Sales Award 2023, Fairfirst Insurance establishes a significant presence at the esteemed local awards hosted by the Sri Lanka Institute of Marketing (SLIM).
Reinforcing a learning mindset that encourages learning from failures and progressing to be the best, is the formula for doing things the FairfirstWay. This approach has propelled the company’s consistent drive towards innovation, whether in sales strategies, communications, or championing causes for the greater good.
SLIM DIGIS: Fairfirst’s digital campaign exemplified this commitment, showcasing how meaningful digital innovation can amplify the narrative of a brand dedicated to the dual purpose of business and societal good.
SLIM National Sales Award: Further attesting to Fairfirst’s excellence, three individuals from the sales team received accolades for their sales prowess. These recognitions not only highlight the individual brilliance of the awardees but also emphasize Fairfirst’s dedication to nurturing leadership qualities.
Sandeep Gopal, CEO of Fairfirst Insurance, expressed his congratulations, noting, ‘These wins underscore the significance of building a winning culture beyond mindset alone. It involves learning from challenges, fostering positive and successful teams, and growing together. Our ability to excel in both creative and sales-driven categories establishes us as a trailblazer advancing in our journey towards revolutionizing the insurance industry as we have done— the FairfirstWay.’
Fairfirst Insurance is also part of the Canadian based Fairfax Group. Fairfax, through its subsidiaries, has an international insurance and reinsurance business with a global underwriting reach, longstanding relationships, and a broad product range. Fairfax has a strong foothold in the growing insurance and reinsurance markets of Southeast Asia, Eastern Europe, the Middle East, and Brazil
