Gayantha Niyangoda, Brand Manager, Local Power Brands, Ruchira Money, Senior Vice President International Marketing, Planning & NPD, Danushka Silva, Senior Vice President Marketing, Timothy Charlton, Editor-in-Chief, Retail Asia
Lion Brewery was recently recognized by Retail Asia as one of the key leading FMCG brands at this year’s FMCG Asia Awards.
Lion Brewery claimed a Gold Award in the Product Packaging of the Year – Sri Lanka segment for the repackaging of the Lion portfolio and Lion Ice extension which rolled out across its range this year.
The newly developed masterbrand approach strengthens the Lion brand with a cohesive and recognizable system that unites its exceptional beers under a single, strong narrative.
The goal was to rejuvenate the centenarian to lead new consumer segments and evolving market opportunities that are reshaping the beverage landscape and reflected in the company’s future plans and portfolio expansion.
The FMCG Asia Awards 2023 took place at the Sands Expo and Convention Centre at Marina Bay Sands on Thursday 23rd November. Organized by Retail Asia, the highly coveted awards programme recognizes the pioneers in the industry and celebrates excellence in introducing exceptional products or executing remarkable projects.
“For us to win this Gold Award is the best recognition of the hard work and dedication put in by the entire Lion team,” said Lion Brewery’s Chief Sales & Marketing Officer Madhushanka Ranatunga. “With a clear intent and purpose, we aim to continue building our iconic Lion portfolio to drive value and resonate with the changing behaviours of consumers, while we remain true to the brand’s DNA.”
Lion Brewery is one of the largest capex investors in the manufacturing sector of the economy with its state of the art brewery in Biyagama. In addition to earning foreign exchange for the country’s treasury, it has attracted foreign direct investment to Sri Lanka through Carlsberg’s equity stake in the business. The Brewery is the second largest tax payer in the alcobev segment, contributing LKR 70bn during the year ended 31st March 2023 while injecting LKR 16bn to the economy through the purchases of goods and services excluding its contribution to government.
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