The prestigious Young Indians (Yi) Summit recently welcomed Mr. Rasith Wickramasinghe, Chairman COYLE and Group Director of Ceylon Biscuits Limited (CBL) as a speaker from Sri Lanka. In this captivating session, Mr. Wickramasinghe unraveled the untold story behind Sri Lanka’s largest Fast-Moving Consumer Goods (FMCG) brand, offering invaluable insights into market dynamics, consumer preferences, and the innovative approaches that shaped the company through the years.
The movement instils a spark in the youth, urging them to consistently add value, break barriers through innovative thinking, and lead with a purpose potent recipe for success. Yi’s overarching mission is to fortify India’s future by providing a stage and voice to the next generation of changemakers. It aspires to instill the power of leadership in young minds, nurture the youth entrepreneurial ecosystem, and foster youth-led transformations to build the nation.
Mr. Wickramasinghe further emphasized his strategic focus on two pivotal aspects: capacity building in people and capacity building in products. He elaborated on the intricate process involving value creation and value capture, where extensive efforts in Research and Development (R&D) are integral. Best industry practices and ethical corporate culture are fundamental to drive growth while instilling brand recognition among consumers
Mr. Rasith Wickramasinghe, takes immense pride in the representing the base of Sri Lankan Entrepreneurs along with COYLE. He consistently advocates for the concept of collective efforts, stating his leadership and vision reflect a commitment to fostering an entrepreneurial ecosystem that not only thrives within Sri Lanka but extends its impact globally.
Mr. Wickramasinghe’s participation as a Sri Lankan speaker at the Young Indians (Yi) Summit not only shed light on the success story behind Sri Lanka’s largest FMCG brand but also underscored the wave of youth-driven leadership, innovation, and sustainability taking place in Sri Lanka, shaping the future of its nation.
