Daraz’s private label brand “Select by Daraz” takes its endeavour of supporting local communities further with the launch of a groceries range comprising of spices, seeds, and staples that are 100% ethically sourced.
For centuries, Sri Lanka has garnered a reputation for producing aromatic spices, seeds, and staples of the highest quality, making it an exceedingly promising export industry to date. Deeply rooted in this detail, Select by Daraz offers some of the best products of which a majority are of local origin. Consumers can now experience the luxury of authentic flavours and receive great value for money with the added convenience of doorstep delivery.
Sharing his thoughts on this initiative, Daraz Sri Lanka Managing Director Mr. Rakhil Fernando noted: “Our latest range of spices, seeds, and staples will help the country realise the vast potential of the local industry. We believe this to be a timely intervention to uplift, support, and empower local producers, especially those based outside Colombo. Not only will this propel the industry forward by opening up a larger market for these products and creating greater visibility through our branding efforts, but it will also allow local producers to unlock new potential for growth through our platform as we continue to deliver on Daraz’s promise to uplift communities through the power of commerce.”
Daraz Regional Head of Private Label Mr. Binara Seneviratne shared: “We very are excited about launching the groceries range under our multicategory flagship brand ‘Select by Daraz’. We see it as a timely offering to our customers, where we are delivering a high-quality product at an affordable price, whilst supporting our local seller and supplier network. The FMCG category is a key focus area for Private Label at Daraz, and therefore we will be actively exploring opportunities to develop the range in our venture markets.”
With this new range, consumers have a wide array of products to choose from, ranging from chilli powder, crushed chilli, chilli pods, pepper powder, crushed pepper, corn pepper, curry powder, roasted curry powder and turmeric powder to cloves, cumin seeds, fennel seeds, cinnamon sticks, dill seeds, nutmeg, mustard seeds, garcinia, tamarind, cardamom, sago, barley, and red lentils.
The range fits perfectly into the Select by Daraz ethos, which is all about everyday value at the best price without compromising on quality. The brand is excited to partner with local producers and plans to further expand the range within the year as well.
Customers can now purchase the range exclusively at www.daraz.lk and avail themselves with discounts up to 20% off and FREE delivery on all orders valued above Rs. 1,999.
