Bronze for second consecutive year at SLIM Brand Excellence Awards
In recognition of its outstanding brand story and exceptional growth efforts, patpat.lk, Sri Lanka’s Biggest Online Search Platform, won Online Brand of the Year – Bronze at the recently held 21st SLIM Brand Excellence Awards 2022.
Receiving the award for the second consecutive year, patpat.lk has once again iterated its dynamism, dedication and perseverance as a truly Sri Lankan brand in the e-commerce and lifestyle arena in Sri Lanka.
Speaking on this win, Karthik Elangovan, Chief Emergent Business Officer said, “We are elated to receive this recognition for the second consecutive year. It is gratifying to know that patpat.lk became the largest online search platform in Sri Lanka despite all the challenges of the past years, and this award is a testament to the tenacity of the brand and the commitment of all those behind it. We would also like to thank our customers and all other stakeholders, without whose support this would not have been possible. We will continue to aspire to reach new heights as we look towards the future.”
The brand has been on an exponential growth journey in the last five years, introducing new features and continuously improving its offering to expand its Classifieds section and provide more options for buyers and sellers alike, resulting in patpat.lk becoming Sri Lanka’s Largest Online Search. This was further improved with the launch of the marketplace vertical with 15+ categories.
In the past year, patpat.lk has enhanced its focus on facilitating the success of SMEs with a host of benefits and innovations – SMEs are able to open and maintain an online store on patpat.lk and list their products free of charge, while also offering them complimentary social media advertising and promotions and educational webinars.
Moreover, patpat.lk expanded its services for customers and vendors with the introduction of the Premium Ad Service which enables sellers to gain more views and responses from potential buyers, leading to faster sales.
“All these efforts in the past year have resulted in a significant increase in traffic on patpat.lk and the number of advertisements posted which have positively impacted brand awareness among a wider audience, leading to the brand’s overall financial growth,” said Elangovan.
Throughout its journey, patpat.lk has continued to make advancements to its ICT infrastructure, upgrading its backend technology to optimise storage and gathering of accurate data to further enhance customer experience and security.
This win is one of many recognitions for patpat.lk in recent years. The platform secured the Gold Award for Best Advertising and Marketing Website at the 2021 BestWeb.lk Awards, receiving the Silver Award for the same category at the 2020 BestWeb.lk awards. patpat.lk also emerged as winner at the SLT Zero One Awards 2018/2019 for Best Digital-Enabled Product/Service.
